Google Ads Expert Bangladesh: 10-Year Playbook to Grow Sales Fast

1. Introduction — why Google Ads still matters in Bangladesh

If you sell products, services, or bookings online, Google Ads puts your business in front of active buyers — people typing intent-driven queries right now. For Bangladeshi businesses competing in crowded markets (ecommerce, education, healthcare, local services), a well-run paid search program can be the fastest path to predictable revenue.

I’m Tanjid from Tanjid’s Studio. Over the last 10 years I’ve managed campaigns for local SMEs and national brands. This guide compresses that hands-on experience into actionable steps you can use immediately.

2. What a Google Ads expert Bangladesh actually does

A competent expert is more than a hands-on campaign manager. Typical responsibilities:

• Full account audit & health check (search terms, wasted spend, tracking gaps)

• Strategy aligned to your business goals (sales, leads, store visits)

• Keyword research tuned to local search behavior and Bengali/English queries

• Structure: campaigns, ad groups, SKAGs or theme-based grouping

• Ad copywriting, responsive search ads, and creative for display/video

• Landing page suggestions and conversion optimization tips

• Conversion tracking (Google Analytics, GTM, offline conversion imports)

• Bid strategy selection and continual optimization

• Testing roadmap (ads, landing pages, audiences)

• Transparent reporting and actionable insights

3. Why choose a local Google Ads expert Bangladesh?

Picking a local expert gives immediate advantages:

• Language & search intent: Many searches mix Bangla and English; local experts read the nuance.

• Market context: Seasonal buying patterns, festival promos, and payment preferences are known.

• Faster collaboration: Same time zone, easier calls, on-the-ground testing with local promos.

• Localized ad copy: Ads that match local tone convert better than generic global copy.

When searching for a Google Ads expert Bangladesh, prioritize someone who understands both the platform and the local buyer.

4. Tanjid’s Studio 7-step process (what you’ll get)

Here’s the exact process I use for most clients — it’s practical and repeatable.

Step 1 — Audit & quick wins (Week 0–1)

• Review account structure, conversion tracking, and negative keywords.

• Stop wasteful spend (broad match that drains budget, irrelevant placements). Deliverable: Quick-wins report + recommended immediate changes.

Step 2 — Strategy & measurement plan (Week 1)

• Define conversion events and target metrics (CPA, ROAS, LTV).

• Decide campaign mix based on goals (search vs shopping vs video). Deliverable: Strategy brief and KPI dashboard.

Step 3 — Setup & baseline (Week 1–2)

• Keyword lists, campaign structure, ad assets, tracking tags, and destination URLs. Deliverable: New account structure pushed live; baseline metrics recorded.

Step 4 — Creative & landing optimization (Week 2–4)

• Write multiple ad variations; recommend lightweight landing page tests (form layout, CTA). Deliverable: 3-variation ad + landing page improvement checklist.

Step 5 — Optimization loop (Month 1 onwards)

• Daily to weekly bid and search-term adjustments, pause underperformers, scale winners. Deliverable: Weekly performance notes + monthly strategy review.

Step 6 — Scale & automation (After stable results)

• Introduce automated bidding (Target CPA/ROAS), audience layering, and remarketing sequences. Deliverable: Scaling plan with forecasted budgets.

Step 7 — Reporting & next steps

• Clear monthly reports showing spend → leads/sales → CPA and ROAS. Deliverable: Monthly report + next-month roadmap.

5. Campaign types & when to use them

• Search campaigns: Best for direct intent (buy, book, enroll). Use for high-intent keywords.

• Shopping campaigns: For ecommerce catalogs — connects product feed to search results.

• Display campaigns: Brand awareness and remarketing — use after search has warmed traffic.

• Video (YouTube): Great for product demos and social proof.

• Remarketing: Recover visitors who didn’t convert the first time.

• Performance Max: Consolidated campaign type that can find conversions across Google inventory — test on a subset of budget and monitor closely.

6. Measurement: KPIs that matter

Focus on business outcomes. Track:

• Conversions (sales, leads) — primary metric

• CPA (cost per acquisition) — how much you pay for a customer/lead

• ROAS (return on ad spend) — revenue divided by ad spend

• Conversion rate — landing page effectiveness

• CTR & CPC — early indicators, but not final proof

Pro tip: Always tie Google Ads conversions to backend revenue when possible (import offline conversions or set up enhanced ecommerce tracking).

7. Pricing & engagement models

Common structures in Bangladesh-friendly terms:

• Monthly retainer: Fixed fee for management + ad spend billed separately. Good for predictable budgets.

• Percentage of ad spend: 8–20% typical range (depends on spend size). Works well for scaling accounts.

• Setup fee + lower monthly: One-time setup, then a smaller monthly management fee. Best for short projects.

• Hourly consulting: For audits or strategic advice.

Which to choose? Small budgets often start with a setup fee + lower retainer. Larger accounts benefit from a percentage model tied to performance.

8. How to pick the right Google Ads expert — checklist

Ask every candidate these questions:

1. Can you show (anonymized) examples of past performance and explain the decisions?

2. How do you set up conversion tracking and prove attribution?

3. Which bidding strategies do you prefer and why?

4. What reporting cadence and metrics will I receive?

5. How do you handle creative and landing page changes?

6. What is your start-up process for new accounts?

7. Who will own the Google Ads account? (Always have it under your business account.)

Red flags: Promises of guaranteed rankings, opaque reporting, reluctance to share references, or pushing expensive ad features without a test plan.

9. Helpful enhancements (practical cheatsheet)

• Ad copy formula: Headline = user intent; Description = benefit + CTA; Use dynamic keyword insertion for high relevance.

• Negative keyword starter list for Bangladesh: free, cheap, torrent, download (adjust per industry).

• Landing page checklist: Clear headline, single CTA above the fold, trust signals (testimonials), fast load (<3s), mobile-first.

• Audience ideas: past purchasers, cart abandoners, top 10% site visitors, lookalike lists (when enough data).

• Ad extensions: sitelinks, callouts, structured snippets, call extension — always enable for search ads.

• Scheduling & Geo: Run high bids in hours/days that convert; target city-level regions if you serve specific areas.

• Testing cadence: Run ad A/B for 2–4 weeks with minimum 100–200 clicks per ad variant before deciding.

10. Author & review box

Author: Tanjid — Founder, Tanjid’s Studio 10 years managing Google Ads for Bangladeshi businesses (SMEs, startups, and service providers). I focus on tracking-first campaigns that turn clicks into customers. Website: https://www.tanjid.com/ Contact: [Use contact form on site] — I respond within 24 hours for initial audits.

Review: “Practical, transparent, and results-focused. We saw clearer reporting and better ROAS after the first month.” — happy client (anonymized)

11. FAQ

Q: How fast will I see results from Google Ads? A: Search traffic can start immediately, but expect 2–8 weeks to stabilize as the account collects data and you iterate on keywords and ads.

Q: How much should I spend to get meaningful results? A: There’s no single answer — start with a minimum test budget that allows 200–500 clicks across your core keywords. For many Bangladesh businesses that’s often BDT 20,000–60,000 as a test, but it depends on CPCs in your industry.

Q: Will you manage my ad creative and landing pages? A: Yes — I create ad copy and recommend landing page changes. I can coordinate with your web team or provide simple, high-impact landing updates.

Q: Do you guarantee conversions? A: No one can promise conversions without understanding product-market fit, offer strength, and landing experience. I commit to transparent optimization and measurable improvement.

Q: Who owns the Google Ads account? A: You should always own the account. I’ll request admin access to manage campaigns and provide ongoing reporting.

Final call to action

If you’re ready to work with a seasoned Google Ads expert Bangladesh who focuses on clear measurement and steady ROI, check out Tanjid’s Studio at https://www.tanjid.com/ — or request a free 30-minute account audit to identify the top 3 opportunities for immediate improvement.