Google Ads training Dhaka — Practical, hands-on course from Tanjid’s Studio

1. Why Google Ads matters for businesses in Dhaka

Search ads put your business in front of people who are actively looking. In Dhaka’s busy market, where local searches for services and products happen on mobile and desktop, a well-run Google Ads campaign can create predictable leads quickly. For many small and medium businesses, paid search is the fastest way to get measurable traffic — and when you track conversions correctly, you can tie every taka spent to a business outcome.

This article focuses on practical skills: account setup, campaign types (Search, Display, Shopping, Video), bid strategies, conversion tracking, and how to optimize for profit — not theory. If you’re searching for Google Ads training Dhaka, this course from Tanjid’s Studio is designed to move you from learning to doing.

2. Who should take this Google Ads training Dhaka course

• Small business owners in Dhaka who want to generate enquiries or sales without wasting ad spend.

• Marketing executives and freelancers who manage client PPC accounts.

• E-commerce store owners who want better ROI from Shopping ads.

• Students and career switchers aiming for a PPC role.

• Agencies that want to upskill their team with practical campaign-building abilities.

No deep programming background required — basic comfort with computers and Excel is enough. We focus on decision-making and measurement, not jargon.

3. Course curriculum — what you will learn (module-by-module)

Module 1 — Google Ads Fundamentals (live)

• Account structure: campaigns, ad groups, keywords, ads.

• How Quality Score works and why it matters.

• Difference between Search, Display, Shopping, and Video campaigns.

Module 2 — Goal setup & conversion tracking (lab)

• Setting up Goals in Google Analytics.

• Installing Google Tag Manager and tracking form submits, calls, purchases.

• Importing conversions to Google Ads.

Module 3 — Keyword research & match types (workshop)

• Practical keyword research using Google Keyword Planner.

• Negative keywords and match type strategy.

• Long-tail keywords for local intent.

Module 4 — Campaign build: search & shopping (hands-on)

• Writing high-CTR ad copy and ad extensions.

• Structuring campaigns for test, scale, and clean reporting.

• Shopping feed basics and Merchant Center setup (if relevant).

Module 5 — Bidding, budgets & Smart Bidding (lab)

• Manual bidding vs automated bidding strategies.

• When to use Maximize Conversions, Target CPA, or Manual CPC.

• Budget pacing for daily and monthly spend.

Module 6 — Audience targeting & remarketing (project)

• Building audience lists and combining audiences with keywords.

• Setting up remarketing campaigns and dynamic remarketing.

Module 7 — Reporting & optimization framework (case study)

• Building a weekly performance dashboard.

• Prioritized optimizations: search term analysis, bid adjustments, quality improvement.

• A/B testing ad copy and landing pages.

Module 8 — Automation, scripts & advanced techniques (overview)

• Using Google Ads Editor, rules, and basic scripts.

• When automation helps and when manual control is better.

Final project — Launch or optimize a live campaign with trainer feedback.

4. How the training is delivered

At Tanjid’s Studio the focus is on doing, not just watching slides. Expect:

• Small class sizes so every attendee gets hands-on time.

• Live labs during each module — you’ll work inside a real Google Ads account or a sandbox.

• Real campaign work — either your business account or a demo account where you test ideas.

• Templates and swipe files for ad copy, negative keyword lists, and reporting dashboards.

• Post-course support via a private chat group for 30 days (question answering and troubleshooting).

• Flexible formats: weekday intensive, weekend batches, and corporate on-site training on request.

These delivery choices help students move from learning to measurable improvements in ad performance quickly.

5. Realistic outcomes and expected skills after the course

After completing this Google Ads training Dhaka course you will be able to:

• Build and launch a structured Google Search campaign that targets local customers.

• Track leads and sales so every ad investment is measurable.

• Reduce wasted spend with negative keywords and smart bidding choices.

• Read performance reports and prioritize optimizations that increase ROI.

• Prepare for Google Ads certification (the course maps to exam topics).

This is practical training designed to reduce the "trial and error" period most new advertisers face.

6. 30-day action plan for new students

Week 1: Set up accounts and tracking; run a small-scale test campaign. Week 2: Collect first data, identify low-performing keywords, and add negatives. Week 3: Test 2–3 ad variations and optimize bids based on conversion data. Week 4: Scale winning keywords, launch remarketing, and export a performance dashboard.

Follow this timetable and you’ll have a repeatable process for ongoing campaign improvements.

7. Helpful enhancements — templates, checklists and tools

Free checklist (suggested): Google Ads Account Setup Checklist — includes GTM tag steps, conversion naming conventions, and ad extension checklist.

Useful tools and resources:

• Google Keyword Planner

• Google Tag Manager & Google Analytics

• Google Ads Editor (bulk edits)

• Google Merchant Center (for shopping)

• A simple spreadsheet template for weekly PPC reporting

Ad copy swipe file: Ready templates for local service ads (callouts, local sitelinks, urgency phrases).

If you’d like, Tanjid’s Studio can provide these starter kits to students at enrollment.

8. How to enroll, pricing and contact details

Tanjid’s Studio runs regular batches in Dhaka. For the most accurate dates, batch sizes, and pricing, visit https://www.tanjid.com/ or contact the studio directly through the website. Corporate or in-house training options are available on request.

Tip: Ask about a short pre-training call where the trainer reviews your current ad account (if you have one) — that makes the course immediately applicable to your business.

Author & review box

Author: Tanjid — Digital Marketing Trainer & Founder, Tanjid’s Studio (10+ years managing PPC for local and regional businesses). Reviewed by: Senior PPC Consultant (course content and practical labs verified). Location: Dhaka, Bangladesh Website: https://www.tanjid.com/ Contact: 01788888844

FAQ — Frequently asked questions

Q: How long is the Google Ads training Dhaka course? A: Typical public batches run 2–3 full days (intensive) or 6–8 evening sessions. Corporate formats are adjustable.

Q: Do I get a certificate at the end? A: You’ll get a course completion certificate from Tanjid’s Studio and guidance on preparing for Google’s official Ads certifications.

Q: Are there prerequisites? A: Basic computer skills and comfort using a browser and spreadsheets are enough. No prior PPC experience required.

Q: Can I bring my own Google Ads account? A: Yes — participants are encouraged to bring their own accounts for hands-on optimization during sessions (trainer will review live).

Q: Do you offer online or hybrid training? A: Yes. Tanjid’s Studio offers both in-person classes in Dhaka and live online sessions. Check the website for current options.

Q: Is this suitable for e-commerce businesses? A: Absolutely — modules cover Shopping campaigns, feed basics, and conversion measurement, all tailored to e-commerce needs.

Q: What kind of support is available after the course? A: Students typically get 30 days of chat/email support for troubleshooting and campaign follow-up. Ask the studio about extended coaching options.

Q: How much should I budget for ad spend while learning? A: Start small — a test budget of the local equivalent of $5–$10 per day for 7–14 days is enough to collect useful data for optimization. Actual budgets depend on industry and competition. (Tanjid’s Studio will help you estimate realistic spend for your niche.)

Final note

If you’re looking for hands-on Google Ads training Dhaka that focuses on measurable outcomes and real campaign work, Tanjid’s Studio is built for practitioners who want quick, usable skills. Visit https://www.tanjid.com/ to view upcoming batches or request a custom corporate program. If you want, I can also generate a downloadable checklist or a sample 4-week study plan tailored to your business — tell me which industry you’re in and I’ll draft it.